Digital marketing has a great deal of potential, but it is imperative to have a digital marketing strategy. Unfortunately, just 35% of digital marketing companies included digital marketing in their overall strategy, and 47% have no plan at all. They are missing out on a huge opportunity. 

Why a Digital Marketing Strategy Is Important

There are many ways that digital marketing is important. Having a strategy gives you a direction, which allows you to allocate resources where they are needed. You will learn more about your market share, and you can understand customer behaviors, your competitors, and customer profiles. When you learn more about your competitors, you can better show your customers what makes you stand out. In addition, you will learn about your customers’ journeys through the buying process, and you will learn where you can improve. 

How You Can Integrate Digital into Your Marketing Strategy

It is important to integrate digital into your overall marketing strategy. Start with an evaluation and ask the right questions. You need to be clear about your goals and what you want to accomplish. Some companies are trying to build brand awareness, while others want to create product awareness. You might simply want to increase your visibility. Start by making sure that you know what your goals are with your marketing campaign. 

Next, you can identify how you expect your marketing strategy to bring about changes. The idea is to focus on goals that will be meaningful to the entire business. Then, you can take time to identify the best marketing channels for your company to invest in. There are many different strategies from paid searches to social media, email, and more. It is important to understand SEO and know the best keywords for your content. This is critical to an integrated marketing campaign. 

Once you know which channels you want to use, you need to determine your objectives for each one. Make sure that you understand ad copy and how landing pages work, and look at your competition. 

Then, you need to write up an integrated workflow process and analyze the results. You should always reassess and consider where you need to allocate resources. The goal is to increase your reach and brand recognition through digital marketing.