One way that you can bring more customers to your social media sites is by making your brand seem more like a regular person’s social media account. This article will walk you through how to do just that so you can increase your social media presence and, in turn, increase your customer base.
The People Behind the Brand
You want your potential followers to notice the person or people behind your social media sites, and you can accomplish this by following a few simple measures.
When you make posts on social media, as long as you ensure that you keep the tips that are outlined below at the forefront of your mind, you will undoubtedly make your social media seem more human.
Give Your Time
If you make sure to respond to comments and direct messages from people on your social media sites, you will help your brand come off as reliable and make it apparent that there are real people who work at your business and are willing to help.
Avoid Being Annoying
If you find certain types of social media posts aggravating, such as when creators start a post in the same manner every time, try to avoid doing the same thing with your own social media content.
To really stand out and make potential customers remember your brand, help develop a certain persona for it. If you already have one for your brand, then emphasize it.
Ensure that you think of your followers on your social media sites as fellow humans who are potential customers rather than a mere follower count. Approaching them in this way can help lead to more organic followers and post engagement.
Although following a plan of some sort is important, it’s equally important for you to be willing to change direction or make exceptions to a plan when necessary, such as if you notice a recent post has less engagement.
Get Employees Involved
Try to encourage your employees to engage in your social media posts to help followers get a better feel for who is behind your brand.