Making Your Business More Human on Social Media

One way that you can bring more customers to your social media sites is by making your brand seem more like a regular person’s social media account. This article will walk you through how to do just that so you can increase your social media presence and, in turn,...

Supporting Employees of Color in the Workplace

As time goes on, more and more employers are waking up to the fact that people of color have a lot of barriers to feeling comfortable and valued in the workplace, which can put employers in a position of needing to help ease this discomfort when it arises. This...

Benefits of Consumer Research

The most personalized form of data you can get on your customers is consumer research, which involves things such as group and one-on-one interviews as well as surveys to get a better idea of your customers’ thoughts and opinions about a product. After reading this...